Visit our shop at 162 Brick Lane, London, E1 6RU. Click here for a map!
We're open 7 days a week from 10am-6pm and you can call us on 0207 247 4949 with any queries. We're here to help!



I've suddenly realised I haven't shown any pictures of the shop. How very rude of me. It's a small shop, "tiny" might be more like it. Or as my landlord said when proposing it to me "a little shop for little things", and you know what, I think it's perfect.

It's on Brick Lane, the edgy East End's fashion and creative capital. Best place to be on a Sunday to soak up atmosphere, eat bagels and spend the day wandering through historic streets and markets getting inspired by the hundreds of talented people putting themselves and their wares out there.

I love having a shop, I love meeting my customers, I love seeing first hand the overwhelmingly positive reaction people have when the discover Oh Baby London. It's kind of my reason for being.

I am not of the minimalism school of retail design, more like maximalism (I picked up that phrase from an interview with Dolce and Gabbana, so it can't be a bad thing). It's a work in progress and is ever evolving - as fast as time and budget permit.

Come and see us there, have a chat, buy some gifts or just have a look.
Would love to see you.